Where did these signals come from?
Platform search data and e-commerce rising-search lists showed movement in serums, foaming cleansers, shampoos, and barrier products.
These sources do not equal total-market sales. Use them as current planning signals shaped by audience and promotion exposure.
1. Customers search for ingredients and outcomes
An ingredient alone does not determine the experience. Connect it to a concern, routine step, format, and frequency of use.
2. Translate barrier care into sensory design
A daily lotion, targeted cream, and pre-makeup moisturizer require different viscosity, absorption, and finish.
3. Evaluate cleansing and after-feel together
Define foam type, cleansing target, post-wash tightness, fragrance, and dispensing method.
4. Treat scalp and hair as their own category
Rework cleansing frequency, hair type, rinsing, fragrance retention, classification, and claim evidence for the real use environment.
5. Turn rankings into better questions
Search signals are only a starting point.
- Do our customers repeat the same concern?
- Does the product fit an existing routine?
- Can the formula and pack meet the target price and MOQ?
- Why would customers repurchase after a promotion?
Sources
- 화해 2026 뷰티 트렌드 리포트: 3분기 Trend Snap — 화해, 2026-08-25
- 화장품·미용 급상승 리포트 — 2026년 9월 1주차 — 이커머스 트렌드랩, 2026-09-07
- 인사이트 스튜디오 — CJ올리브영
For more context, see the product development guide and MOQ 1,000 guide.